"The creative class has the power, the talent and the magnitude to play a key role in changing this world", wrote the economist and thinker Richard Florida. In Austria one in ten companies is part of the creative economy. Here you can find information and data about Austria's creative scene.
Nowhere in the world does the history of architecture harmonise so perfectly with modern constructions as in Austria. Architectural jewels from every era are practically everywhere across Austria. And there are also fine examples of contemporary architecture to take in.
Tradition Meets Innovation – this is the best way of describing Austria's multi-faceted content and multimedia industry. This area stretches from literature and publishing through to the multimedia, software and internet industries, along with the many large and the numerous 'micro' companies who provide innovative services.
Design today is about much more than just forming shapes. It is not only objects and products which are created, but also services, processes and systems. Austria's design scene is multi-faceted, interdisciplinary, full of suspense, underestimated. It stands for a forward-looking preservation of culture and for the challenging fusion of tradition and innovation.
Austria's film industry has an eventful past. In recent years it has been attracting increasing attention once again. The latest success stories include awards and nominations at festivals in Venice and Cannes. Radical and entertaining at the same time, this could be a description of the typical Austrian film.
Around 420 museums, 32 exhibition halls, 92 modern art galleries, 70 festivals, 19 art and antiques fairs all enrich the cutural nation that is Austria. The dense network of art events and institutions provides the multi-faceted and creative dynamic of the Austrian art scene.
Few other countries are as influenced by their musical history as Austria. The "Land of Music" draws a large part of her identity from musical accomplishments, also providing a significant economic and tourism factor. The unique link between the traditional, the contemporary and the avant garde is one of the reasons for this success.
Gold in the category TV advertising film in New York, Gold in Montreux, winner of the INMA Newspaper Marketing Award, platinum and double gold at Effie. It is not only the large companies from the Austrian communication industry who are successful, the small agencies also go beyond traditional advertising, making creative and dynamic contributions to the advertising and PR industries.
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