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Creative Industry in Austria

Balloon floating up in the sky © photocase.com/mägs

"The creative class has the power, the talent and the magnitude to play a key role in changing this world", wrote the economist and thinker Richard Florida. In Austria one in ten companies is part of the creative economy. Here you can find information and data about Austria's creative scene.

 
Content:

Studies and Research

The creative economy sees itself as a standard bearer for a new economic form: dynamic, mobile companies organised into networks, supported by high-tech applications and who develop products with creativity at the centre. Be it design, architecture or computer art – Austria is a great country for the creative industries. Find out more by listening to an audio stream:Creative Industries [mp3, 910.2kb]

Individual branches and areas of the creative industry have existed for quite a while. The concept as an 'umbrella brand' is relatively new. In the course of the change from an industrial society to a knowledge-based society, creativity has become a quintessential competitiveness factor. In terms of economic policy, the creative economy is credited with enormous potential for growth.

As a cultural nation, Austria holds the creative economy in high regard. A variety of studies present empirical data, here is a selection:

Author  Doris Rothauer / Büro für Transfer
 
 
 
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