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Market and Customers

Meeting customers © AUSTRIAN TRADE

Eight million consumers in Austria benefit from the market-oriented economic policies, with few restrictions now imposed. The wide range of products on offer has led to intense competition on the Austrian market.

 
Content:

Consumer Requirements

Free competition leads to highly demanding customers. Quality, presentation, price and image are assessed in depth. Punctual, accurate delivery and smooth replacements and service provision are all expected.

Austria is among the top 15 UN countries for Standard of Living. Technical standards and quality expectations are generally high in the Austrian market.

Market Research

There are a variety of market research companies and marketing consultants in Austria.

These companies:

  • Take on tailored studies for clients
  • Conduct regular surveys of market-specific focus groups
  • Publish reports on market trends



For detailed information and contact addresses of market research institutes, please visit:

Wirtschaftskammer Österreich (WKÖ)

Fachverband Werbung und Marktkommunikation

Wiedner Hauptstraße 63
1045 Wien

Telefon:+43 5 90 900 3539
Fax:+43 5 90 900 285
E-Mail:werbung@wko.at
URL:http://www.fachverbandwerbung.at
 

Last Modified 2. June 2008
 
 
 
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