Iceland

Advertising and PR

Gold in the category TV advertising film in New York, Gold in Montreux, winner of the INMA Newspaper Marketing Award, platinum and double gold at Effie. It is not only the large companies from the Austrian communication industry who are successful, the small agencies also go beyond traditional advertising, making creative and dynamic contributions to the advertising and PR industries.

Content:

Tradition and Innovation

The communication industry is one of the youngest sectors of the creative industry in Austria. The first Austrian advertising agency was founded during the economic boom of the 1960s. Since then the communication sector has grown steadily and is one of the fastest growing areas of the economy. In the last few years certain areas have shown particularly dynamic development - direct marketing, PR, event management and, above all, online advertising.

An interesting tendency in the Austrian communication sector is the trend towards cross-over services. The borders between commercial advertising and the classical creative industry are becoming more and more blurred. The dynamic development of disciplines such as corporate design or communications design account for the complementary growth of design and advertising. Acoustic brand management originates from the two-way inspiration of the advertising and music industries.

Next: Sectors and Structure

Author Doris Rothauer / Büro für Transfer

Last Modified 10. July 2008