Art and culture still play a key role in Austria, also in economic terms. Austria as a land of culture is the central advertising theme for tourism, underlined by the richness of the cultural heritage.
Austrian artwork represents the ability to bring the traditional into the present using complementary methods and to exploit inconsistencies to create a productive interplay. The spiritual tradition of the country - above all in literature, music, fine art and philosophy - contribute to this phenomenon.
This saying can be found above the entrance to the Vienna Secession, one of the most significant artists' associations and exhibition venues for contemporary art. The independent organisation of artists among themselves and their discussion-based democratic process have a tradition in this country, as does the radical avantgarde. Historical examples of these stretch from the Secessionist movement to Gustav Klimt, through to the Vienna Group and Viennese Actionism.